IBM has announced a new partnership with Riyadh Air to integrate watsonx, IBM’s suite of AI products, and IBM Consulting AI solutions, creating an enterprise-wide AI framework to enhance the airline’s guest and employee experiences. As Riyadh Air prepares for its first flights in late 2025, this collaboration marks a significant step in its mission to redefine air travel as the world’s first digital-native airline.

"Riyadh Air is more than just an airline; it is a gateway to new opportunities for travelers from the Kingdom and beyond," said Adam Boukadida, Riyadh Air Chief Financial Officer. "As we move closer to our first flight later in 2025, our vision is to deliver a seamless, world-class travel experience by expanding our reach, pioneering innovations, and redefining industry standards. By deepening our collaboration with IBM, we are harnessing the power of AI, from intelligent customer interactions to optimized flight operations, to set a new benchmark for the future of aviation."

"By embedding watsonx at the core of its operations, Riyadh Air is taking an AI-first approach to redefine air travel and set new industry standards as the world's first digital-native airline," said Mohamad Ali, Senior Vice President and Head of IBM Consulting. "Together we are supercharging our teams with AI to enhance traveler experiences, optimize operations, and shape the future of aviation in Saudi Arabia and beyond."